Skip to content

Design Image About Contact PDF

← All projects

/ 18

Havaianas

The Luxury of Less

Year

2026

Sector

Strategy

Process

Art Direction, Brand Strategy

From insight and positioning to visual language, campaign concept and activation strategy, I developed the platform as a system capable of expanding across editorial content, collaborations, destinations, limited editions, retail experiences and community activations. The first proposed chapter takes Bali as a testing ground, documenting surfers, creatives, founders and contemporary nomadic lifestyles before potentially expanding into other cultural contexts.

…

← All projects

Previous

The Design Library NYC

© 2026 Lucas Sellier — Paris, France

Design Image About Contact contact@lucassellier.fr

Design Image About Contact