ATELIER SELLIER — Founder, Brand Design & Art Direction
FOUNDATION, BRAND DESIGN, ART DIRECTION, PRODUCT DESIGN, PRODUCTION
A complete redefinition of the brand, from its foundations to its final expression.
The project was conceived as a return to material, gesture, and construction.
The identity is built around precision and permanence, where each element reflects the discipline of craft.
Form, typography, and visual language were developed to align with the logic of making — structured, controlled, and intentional.
An approach where branding is not applied, but constructed.
ATELIER SELLIER — Founder, Brand Design & Art Direction
Atelier Sellier was conceived as both a brand and a practice.
From the initial concept to the physical production of the pieces, the project was developed as a complete system, where design and execution remain inseparable.
Each object is made by hand, using traditional techniques — saddle stitching, vegetable-tanned leather, and raw materials selected for their durability and character.
The process is slow, deliberate, and controlled, allowing the object to carry its own structure and presence.
The identity reflects this approach: reduced, precise, and built to endure.
A project where form follows gesture, and where the brand emerges directly from the act of making.
