GIVENCHY BEAUTY — Social Media, Art Direction
ART DIRECTION, SOCIAL MEDIA, IMAGE DEVELOPMENT
This project explores an alternative visual approach for Givenchy Beauty, centered on sensation and proximity.
Developed with Unai Laqueche as the central figure and filmed by Alexis Du Manoir, the direction moves toward a more intimate relationship with the image — focusing on skin, texture, and the subtle interaction between light and surface.
Each sequence is conceived as a fragment, capturing presence rather than constructing narrative.
The product is not isolated, but experienced — embedded within the gesture, the body, and the moment.
GIVENCHY BEAUTY — Social Media, Art Direction
A proposed visual direction exploring a more sensory and intimate image language.
The work focuses on proximity — skin, texture, and light — capturing moments where perception becomes almost tactile.
An approach where the image is built through sensation rather than composition.
Developed in collaboration with Unai Laqueche and Alexis Du Manoir, the project explores a more immediate and embodied form of image-making.
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