HEALTHY & WEALTHY PRIVATE CLUB — Product Design & Brand Identity
BRAND IDENTITY, PRODUCT DESIGN, ART DIRECTION, GRAPHIC SYSTEM
Healthy & Wealthy Country Club is built around the codes of a private environment — selective, understated, and slightly detached.
The project translates this positioning into a series of objects, conceived not as merchandise but as extensions of the brand’s identity.
Each piece carries a sense of belonging, operating more as a marker than a product.
The visual language introduces a controlled tension between refinement and irony, creating a brand that feels both exclusive and accessible.
A system where the value lies less in the object itself than in what it signals.
HEALTHY & WEALTHY PRIVATE CLUB — Product Design & Brand Identity
A brand conceived as a private club, expressed through a series of objects.
The project develops a complete visual and product system, where graphic language and physical pieces operate together to define a clear and recognizable identity.
An approach balancing distance and accessibility, where the object acts as a signal rather than a statement.
