MADE OF LIGHT — Brand Design & Art Direction
BRAND IDENTITY, ART DIRECTION, VISUAL SYSTEM, TYPOGRAPHY, WEBSITE UX
A complete redefinition of the brand’s visual identity, conceived to shift its positioning toward a more institutional and structured environment.
The work focused on clarifying the visual language, reducing expressive elements, and establishing a system based on consistency, hierarchy, and precision.
Guided by a logic of control and coherence, the new identity reinforces the brand’s presence through restraint, allowing structure to become the primary vehicle of expression.
MADE OF LIGHT — Brand Design & Art Direction
The existing identity suffered from a lack of rigor and consistency, creating a fragmented and informal visual presence.
The intervention aimed to establish a structured and coherent system, capable of supporting a more institutional positioning.
By reducing and realigning each element, the new identity introduces clarity, control, and a stronger sense of permanence.
Rebuilding the brand as a structured system, rather than a collection of elements.
